Accelerate performance and build leadership depth across your engineering org.

We help fast-moving tech companies scale talent, sharpen leadership, and retain top performers through tailored development strategies.


SERVICES

Leadership Development
that Scales

Targeted, high-impact leadership experiences built for engineering contexts. We focus on system-level behavioir change, equipping current and emerging leaders with strategic tools, operational awareness, and applied influence.

Strategic Advisory
and Coaching

1:1 and small-group engagements focused on strategic clarity, systems thinking, and leadership leverage. Designed for high-potential leaders navigating complex growth environments, seeking transformational coaching through insight and action.

Engineering L&D Strategy and Enablement

Partnering with Engineering, L&D, and HR to craft full-stack learning strategies, roadmaps, programs, and systems that strengthen technical capability, accelerate onboarding, and align talent development with business goals, and future-proof teams for AI-driven transformation.


CLIENTS & TESTIMONIALS

From day one Sarah understood and invested herself in our vision, our metrics of success and our goals. Sarah struck a perfect balance of bringing her extensive experience and knowledge to everything she did while ensuring all content, programs and frameworks reflected Wealthsimple's unique employee needs and culture. Sarah tailored her offerings to what we needed -- I strongly recommend her to any organization no matter where you are in your L&D and Enablement journey -- she can help you create a business case for investment, build 'beta' programs, refresh or scale existing programs and the list goes on.Carrie Tanguay, Senior Director of Engineering Enablement, Wealthsimple

At the end of last year, I was introduced to the Engineering Leaders Mastermind program, which Sarah runs. I immediately signed up for it because I was frustrated and confused about how to progress in my career. Growing in a community with other members of the Mastermind program, my eyes have been opened. I have become bolder, more decisive, more confident, and more aware of my psychology while navigating challenging situations and constant changes. I highly recommend Sarah, who genuinely will care about you and wants to see you succeed.Lin Zhao, Development Manager, Flexport

When I was a Senior Developer going into the management track, I participated in the management accelerator program at Shopify, run by Sarah. Each session was highly informative and engaging, and they were always a highlight of my week. Sarah's program equipped me with the foundational skills required for me to be effective in management, I wouldn't be where I am today without it.Anthony Nguyen, Software Development Manager, Shopify


ABOUT

With a background in software engineering and a Master’s in Education, I bring over a decade of experience building high-impact leadership and talent development strategies for fast-scaling tech companies. At Shopify, I led the design of engineering leadership programs that supported the company’s growth from 1,000 to 10,000 employees. At Wealthsimple, I was brought in to architect their engineering L&D strategy from the ground up.Across startups and enterprise environments, I’ve consistently seen the same challenges: scaling leadership, retaining top technical talent, and enabling sustained team performance in high-growth conditions. As Principal and Founder of Hello illume, I partner with organizations to tackle these challenges head-on, t
hrough tailored development strategies that build leadership depth, strengthen engineering orgs, and align talent with business outcomes.

Sarah Naqvi photo

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